“truths are illusions about which one has forgotten that this is what they are; metaphors which are worn out and without sensuous power; coins which have lost their pictures and now matter only as metal, no longer as coins.”

Friedrich Nietzsche

There is power in the depiction of all residents of West Asia being those see in Aladdin - market going, laden donkey trekking Others. It does not take long to realise that this is untrue and these are not harmless images, they continue to affect how West Asia and Asia in general is seen by many, including residents of West Asia as well.

This fiction continues to be disseminated, including at photoshoots organised for a major photography brand at a studio in West Asia.